Sonos Voice Speaker Global Campaign

ART DIRECTION | CREATIVE CONCEPTION

Launching Sonos speaker with vocal command. Four films that feature how voice technology can bring you even closer to the ones you love. The conception process of this project was very interesting as we recollected memories of our own to write the spots. Illustrating fiction that feels real. The spots to be aired around the globe, we were told crying was a taboo for the Chinese market, so.. we created one of the spots to open up the dialogue there. It features an emotional teenager switching from breakup to hardcore music covering his feelings from his parents. The spot reveals his mom seeing clearly into the situation, switching back to the track and comforting her tearful son.

THE FILMS

SOCIAL PRE-ROLL AND OOH

In addition to the TVC films we also created over 100 pre-roll, social and OOH assets that bright voice to the forefront even more. We created custom mouth artworks that each represented a different music lover. I worked closely with illustrator Karan Singh on the artworks and created some of my own. The European market even re-interpreted these illustrations and transformed them into massive OOH murals in Berlin and London.

STORE AND PRESS CONFERENCE

The work was also used during Sonos CEO Patrick Spence’s release press conference of the new speaker and in selected store locations.

crediTS

Director: Vincent Haycock
DP: Steve Annis
Edito: Louis-Philippe Charette
Production Company: Park Pictures
Lead Creatives: Jane Cronk, Benoit Ollive
Illustrator:Karan Singh