Sally Hansen Shetopia Brand Campaign
ART DIRECTION | CREATIVE CONCEPTION
As first ever brand anthem for Sally Hansen, Shetopia is a film written, directed, shot, edited and produced all by women (and myself, hi!). Staring real self-made CEOs and founders, depicting their perfect world. I am still so grateful to have had acquired the team approval to work on this project as a man, this piece inspired a lot of new thoughts in my daily work approach and vision.
LONGFORM FILM
SHORT FORM SOCIAL MEDIA ASSETS
WEBSITE RELAUNCH
Featuring the full brand film, bios on each influencer featured and Sally Hansen Story.
crediTS
Anomaly New York
Creative Director: Ida Gronblom
Senior Art Director: Benoit Ollive
Senior Copywriter: Jane Cronk
Director: Natalie Rae