Meta - Quest Is Ready
CREATIVE DIRECTION | DESIGN DIRECTION
We won the global Oculus from Facebook pitch.
The building of the work you are about to see spread across several months of creative exploration.
Instead of showing VR games as a flat and still form, we focused on the body dynamism and expressivity of movement when playing the games. As well as beautiful color and lighting inspired by the brand palette. Working with Photographer Marcus Smith’s, we shown artistry that helps increase the relatability of the product with scenes that feel in the moment. I worked on set with Choreographer Riley Roberts to capture expressive yet relatable movements accurate to the games on the platform. We also worked with Steelworks, our CGI partner to enhance the practical backgrounds with lighting.
“The point is that when you see this campaign, you’ll want to experience Quest too.”
We took over the world: Los Angeles, New Work, San Francisco, London, Paris and more with bold and vibrant OOH. We are also present online through social media channels and TV.
ONLINE
We also supported oculus.com with the new imagery and campaign approach and spread the word across a wide amount of social media channels approaching the holidays.
crediTS
Agency: Anomaly Los Angeles
Associate Creative Director: Benoit Ollive
CDs: Melissa Wood / Patricia Ortiz
Designers: Ben Crogan, DJ Neff,
Producers: Karishma Singh, Lizzy Corriere, Dona Goldberg
Project Manager: Chris Greve, Kelly Craft
Photographers: Marcus Smith
Choreographer: Riley Roberts, Monica Felice Smith
CG+Postprod: Steelworks