Uncork Blue

DESIGN & CREATIVE DIRECTION

The Brief: Get Johnnie Walker scotch out of the armchair and onto the dancefloor. We uncorked the bottle, took the precious out, and spilt Johnnie Blue everywhere. Flipped the logo on it’s side, and exploded it. BLUE instead of BLUE LABEL. 

The new world for Johnnie Walker Blue Label cements Blue Label as a modern luxury icon. The refreshed bottle imagery with dynamic angles and opened cork are packing a punch, we uncorked Blue.

crediTS

Anomaly New York
Design Director / Team lead: Benoit Ollive
Creative Director / Team lead: Victoria Trow
Group Creative Director: Leanne Amann
Design: Quan Bui
Copywriter: Sydney Lemens
Art Director: Jay Levesque