Johnnie Walker global campaign

ART DIRECTION | CREATIVE CONCEPTION

I am proud to have been in the team lead that made Anomaly win this global Johnnie Walker review. The building of the work you are about to see spread across several months and late nights in diverse places of the globe with a large amount of creative geniuses. We had the idea of appealing the senses through a brand new sensorial and visual product description. Making every sip count. Johnnie walker is a 200 year old brand and people only knew it as an old mans drink. We decided to radically change that. We are vibrant, inventive, visceral, and unmissable. You don’t drink Johnnie Walker. You take Johnnie Walker. It’s taste that you feel. This is a brand born of color, alive and impatient. We took over the world: Los Angeles, New Work, Houston, Mexico, London, Amsterdam and more with bold and daring OOH. We are also present online through social media channels and TV with a brand new IG and bumpers that appeared before shows on Hulu, Amazon, and Youtube.

FILMS

Black Label - This is not your silky black sheets, PG-13 kind of smoke. This is embers on your nose and charcoal in your lungs. Not a hint of smoke but smoke that comes with a warning label. Apocalypse replayed. Again, and again, every sip.

Red Label - Not sure if you’re killing your tastebuds or bringing them back to life. A trip back from hell or a fiery plunge into it. The claw marks after great sex. The VHS tape of your summer set on fire.

crediTS

Anomaly New York, London and Amsterdam
Creative Director: Leanne Amann
Senior Art Director: Benoit Ollive
Senior Copywriter: Sarah Keats
Art Director: Hannah Campbell
Producer: Cynthia Laplaige
Project Manager: Emma Tonetti
Designer: Adrian Ortega, Jessica Trombatore, Bari Schechter
Director: Matt Lambert at Pretty Bird