Converse Pete Davidson’s Gift Fails

ART DIRECTION | CREATIVE CONCEPTION

SNL’s Pete Davidson calls people out on gift fails. Every year we get something we don’t want for Christmas. Dolphin-shaped soap from Grandma. A science book set from Mom. A lavender candle from your girlfriend. Enough is enough. Converse is a gift that can’t go wrong. A gift that won’t be re-gifted or gifted to the trash can. And most importantly, it’s a gift that lives on past Christmas Day. 

My teampartner and I concepted this video campaign and flew to Los Angeles to shoot the commercial prior to the winter holidays. Youtube counter went over 16 million views.

crediTS

Creatives: Benoit Ollive & Jane Cronk
Director: Luke Greenfield
DP: Brian Mulchy
Editor: Louis-Philippe Charette
Production Company: BPC