Converse Rated One Star

ART DIRECTION | CREATIVE CONCEPTION

We created the new brand world Rated One Star. A simple, yet bold approach to launch the rebel side of the Converse brand. I established the product photography with a very simple idea, throwing the shoes like teens would do after taking them off in their room. Breaking the conventional representation of the shoe in the sneaker world. The campaign ran in massive OOH in Berlin, London, Los Angeles, New York, Bangkok, Singapore as well as in-store, all social channels, stunts and content.

PRINT

SOCIAL VIDEO ASSETS

To supplement the Converse Rated One Star global campaign, we worked with Cabin to create over 100 pieces of social content with found footage, BTS, and interview soundbites from street style influencers A$AP Nast, Brockhampton, Mabel McVey, Hyuk Oh, Sage Elsesser, Leo Mandella, and Tove Lo. We developed and pitched the art direction & approach to creating a massive amount of content without a shoot.

NIKE.COM

We also took over Nike’s global website with our art direction.

crediTS

Anomaly New York
Creative Director: Jane Cronk
Senior Art Director: Benoit Ollive
Designer: Luca Bernardino, Edward yeung
Copywriter: Sarah Keats
Photographer: Ryan Mcginley
Edit: Cabin