Converse Forever Miley x Michel Gondry

ART DIRECTION | CREATIVE CONCEPTION

For every Miley, there’s a Chuck. With the help of director Michel Gondry we created a TVC to air on the finale of The Voice. It takes you through a surreal journey into the many different personalities and styles of Miley. The approach felt very intimate and diary-like bringing my own collages and scribbles to Michel’s world.

The work got an impressively great response on social media, with over 5 million likes across Instagram and Youtube.

The close collaboration with Gondry was an incredible and intense experience as these sketches can demonstrate. The team also relied on my french skills to make the communication easier and for us to have more voice on the creative and trust from Michel.

crediTS

Director: Michel Gondry
DP: Shawn Kim
Editor: Jeff Buchanan
Production Company: Partizan
Lead Creatives: Benoit Ollive & Jane Cronk